Keenan
Payne

Asana

Five years of growing a company, website, and brand for the world's leading work management software.

As the second web developer at Asana, I helped manage our marketing website and various internal software.

During my time, I helped grow our team 5x and our website 10x to meet our rapidly increasing business requirements.

I built high-performing landing pages that conveyed Asana's value to tens of millions of visitors. Along the way, these pages have converted millions of visitors into users.

Company Size

Started at 70, left at 700, now 1600+

Industry

Work management software

Services Offered

  • Web Development
  • Hiring
  • Mentorship

Year

2014–2019

Technologies

  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Statamic
  • WordPress
  • PHP
  • AWS
  • Python
  • GTM
  • Optimizely
Asana project cover

2014

Asana Blog

I was the technical owner of Asana's WordPress blogs. I developed custom themes and plugins, wrote documentation for content editors and developers, and led onboarding sessions for new hires who would be working with the platform.

I'm proud that the Asana blog is still standing strong atop my 2014 code.

2017

Wavelength

Wavelength was a content marketing strategy to position Asana as a thought leader in work management and corporate leadership.

I built a custom WordPress theme for the Wavelength website and custom taxonomies to portray it as a digital magazine.

2018

Product Tour

This interactive component acted as an Asana product tour, aiding our marketing efforts for different customer use cases.

I implemented deep linking and GTM tracking for each aspect of this component, allowing the marketing team to track and reference specific pieces of content.

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