Asana
Five years of growing a company, website, and brand for the world's leading work management software.
As the second web developer at Asana, I helped manage our marketing website and various internal software. I helped grow our team 5x and our website 10x to meet our rapidly increasing business requirements.
I built high-performing landing pages that conveyed Asana's value to tens of millions of visitors. I built high-performing landing pages that conveyed Asana's value to tens of millions of visitors. These pages converted millions of visitors into users and generated millions in revenue.
Company Size
Started at 70, left at 700, now 1600+
Industry
SaaS — Work management
Services Offered
- Web Development
- Hiring
- Mentorship
Year
2014–2019
Technologies
- HTML
- CSS
- JavaScript
- jQuery
- Statamic
- WordPress
- PHP
- AWS
- Python
- GTM
- Optimizely
2017
Asana.com Redesign
I helped spearhead a redesign and technical overhaul of Asana.com to support the ongoing evolution of the product and brand.
2019
Visual Overhaul
I redesigned our highest-trafficked pages while providing a visual facelift to styles shared across our web properties (e.g., typography, spacing, fonts, colors).
2014
Asana Blog
I was the technical owner of Asana's WordPress blogs. I developed custom themes and plugins, wrote documentation for content editors and developers, and led onboarding sessions for new hires who would be working with the platform.
2014–2019
Landing pages
I collaborated closely with the marketing and brand design teams to build landing pages for positioning and marketing Asana.
2015
Asana for Developers
I built the initial API documentation and news platform for Asana.
2017
Wavelength
Wavelength was a content marketing strategy to position Asana as a thought leader in work management and corporate leadership.
I built a custom WordPress theme for the Wavelength website and custom taxonomies to portray it as a digital magazine.
2018
Product Tour
This interactive component acted as an Asana product tour, aiding our marketing efforts for different customer use cases.
I implemented deep linking and GTM tracking for each aspect of this component, allowing the marketing team to track and reference specific pieces of content.
Interested in working together?
I have availability throughout Q2–Q4 2025 and would love to help you with your next project.